Lead capture and handoff
Form and event leads captured, cleaned and passed to sales with full context.
GTM engineering →For marketing teams
Automation and AI for marketing teams.
We build the systems between marketing and sales: form and event leads reach sales with full context, your marketing tool stays in sync with the CRM, and both teams report from the same data. Each system has a named owner on your team.
Who it is for
Does this sound like your team?
Good fit
- Form and event leads reach sales without context.
- Marketing and sales report different numbers.
- Lists and fields in your marketing tool no longer match the CRM.
- The team answers the same product questions from scattered documents.
Not sure yet?
The Technical Diagnostic maps your systems, data and workflows in 2–3 weeks and tells you what to build first.
See the Technical Diagnostic →Examples
What we can build for marketing teams
Each example links to the service that builds it.
One report from first touch to closed deal
Built on CRM data that marketing and sales both accept.
GTM engineering →Marketing tool and CRM in sync
Marketo or HubSpot lists and fields cleaned up and kept in sync with the CRM.
GTM engineering →Product and messaging assistant
Answers questions about product and messaging from approved documents, with sources.
RAG systems →Tools
Built with
- HubSpot
- Marketo
- Pipedrive
- n8n
- LlamaIndex
Proof
Trusted by high-growth teams
“Mateusz has a unique ability to bridge the gap between marketing, sales, and tech. He brings a rare mix of technical acumen and strategic thinking that consistently pushed our projects forward.”
How every project runs
From diagnostic to a system your team owns
- 01
Technical Diagnostic
2–3 weeks: audit report and roadmap.
- 02
Build in sprints
4–6 weeks each, documented as we go.
- 03
Hand over to a named owner
Documentation, a runbook per tool and training for the person on your side who owns it.
- 04
Ongoing support, if you want it
Monitoring, fixes and small builds. We act as the second line behind your owner.
FAQ
Frequently asked questions
Not sure where to start? The Technical Diagnostic is the first step for every build.
We use Marketo or HubSpot for marketing. Can you work with it?
Yes. We work in the tools you have and keep lists and fields in sync with the CRM.
Who decides how leads are scored?
Marketing and sales together, before we build. We write the rules down so both teams can see and change them.
Can you fix our attribution reporting?
We build one report from first touch to closed deal on CRM data both teams accept. A report is only as good as the data model under it, so we fix that first.
How long does it take?
We start with the 2–3 week Technical Diagnostic. The build runs in sprints of 4–6 weeks.
Tell us what slows your team down.
A 30-minute call. We’ll tell you what we’d build first.
What happens next
- 130-min callWe look at your situation and tell you what we would build first.
- 2Technical Diagnostic2–3 weeks, fixed scope: audit report and roadmap.
- 3Build in sprints4–6 weeks each, documented and handed over.